IMPERIUM CHOUCHOU

Your new favorite. In every way.

The IMPERIUM Chouchou is not just a bag. It's the one you'll reach for first — morning after morning, season after season.

The black handle is the first thing you notice. Bold. Clean. Unmistakably Imperium. The textured cotton body holds its shape without stiffness — structured enough for the desk, soft enough for the weekend. Inside, a zipped pocket secures what matters most.

Engineered to be your favorite:

· Premium textured cotton — durable, refined, built to last
· Signature black handle — ergonomic, bold, unmistakable
· Zipped interior pocket — secure, discreet, essential
· Dual carry — shoulder or hand, your way
· Clean-line printing — sharp details, no excess

Carry it: To work. To market. To everywhere. With denim, tailoring, or the Imperium Wide-Leg Pants.

Delivery in 7–10 business days. Circular. Delivered.